And because there are more middle America readers of the “seven sisters” magazines ( GH, Family Circle, Woman’s Day, etc.) than coastal ones, Melania might even be slightly more popular than Michelle was. Still, you are going to see Melania Trump gracing more than one women’s magazine cover - and definitely next December, likely with cookie recipe in hand, standing next to the White House Christmas tree. Witness the first salvo from People‘s special “President Trump” issue, which was criticized for “shameless pandering” because it glossed over the magazine’s own reporter being assaulted by Trump. This longer-term normalization of celebrities and politicians traditionally has fallen to mass-market women’s magazines, which for decades reached tens of millions of American women (and to a lesser degree still do), and, later, celebrity magazines. It’s subtler and, for Trump opponents, more dangerous precisely because it’s so benign. Now comes the more insidious but inevitable Acceptance Phase?II. And however controversial his actions, the fact that Trump has gotten so much coverage has begun to normalize him we’re less shocked by his behavior than we were a month ago. For weeks now, every move made by Donald Trump - his victory, his appointments, his chest-beating tweets - have blared from the media.
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